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Apple iPhone Shipments Stabilize in June Quarter Amid Market Growth
Apple Inc. saw its iPhone shipments stabilize in the June quarter, reflecting a broader acceleration in the smartphone market, according to independent research findings.
Global Smartphone Market Sees Increase
Worldwide smartphone shipments rose by 6.5%, based on IDC data, while Counterpoint Research reported a 6% rise in consumer sales. Aggressive discounts during China's 618 shopping festival spurred consumer interest in the world’s largest mobile market, boosting the sales of Xiaomi Corp. and a revived Huawei Technologies Co.
Data Highlights Apple’s Recovery
The recent research supports earlier data from Chinese authorities indicating an iPhone recovery beginning in March. IDC reported that Apple shipped 45.2 million iPhones in the June quarter, marking a 1.5% increase from the same period last year. However, Counterpoint’s end-user sales figures showed a 1% decline, with both research groups noting a loss of market share for the iPhone.
Competitors Make Gains
Xiaomi emerged as a significant player, largely driven by its entry-level handsets and success in emerging markets. The iPhone faces pressure in China due to competition from local brands and a government ban on foreign devices in state-run workplaces.
Discounts and AI Enhancements Steady the Market
Discounts and the promise of new artificial intelligence features have helped stabilize sales for both Apple and market leader Samsung Electronics Co. Both companies are promoting new phones with AI enhancements.
Customer Confidence and Strategic Announcements
“Apple’s momentum in Q2 improved significantly from the negative growth seen in the first quarter,” said IDC research director Nabila Popal. She attributed this to heavy discounts and promotions in various regions, along with boosted customer confidence following Apple’s AI strategy announcement at WWDC.
In sum, while Apple’s iPhone shipments have stabilized, the competitive landscape remains challenging, shaped by aggressive pricing strategies and technological innovations.
